| "My friends told me I was
crazy," he recalled. "They told me it would never work.
Practitioners would be too protective of their patients to want to
bring an outsider in." But these
warnings did not stop him. In January 1998, Miguelez, who received
his training in prosthetics at Northwestern University, launched
Advanced Ann Dynamics, Inc., (AAD) from his home base in Rolling
Hills Estates, Calif.
In the beginning, AAD was just two people: Miguelez,
now 37, and his wife, Caro, who is chief financial officer.
Today, AAD is growing. Additions to the staff
include patient coordinator Kristie Curtis, herself a below elbow
amputee who is based in Dallas, Texas, and a second practitioner,
Jim Mumm, CP, who is based in Omaha, Neb. Miguelez is planning to
hire another prosthetist as well.
The growth of AAD hasn't been in a straight line.
Miguelez has had to adapt and add sills beyond just fitting limbs
to make his practice work.
His friends proved to be correct to some extent
when they warned him about the protectiveness of other practitioners.
Some don't want to split fees, he found, and others are afraid patients
will see it as a weakness if they bring in a specialist.
To make himself attractive to O&P caregivers,
Miguelez established teaching alliances with a number of major manufacturers
of upper limb devices. He writes and presents frequent papers on
upper limb techniques. He has established ties with case managers
at a number of prominent HMOs and insurance companies. And, he has
established a detailed and active Web site where patients can contact
him them- selves.
Recently, he signed on as a senior vice president
and senior clinical director for Rehab Designs of America (RDA),
headquartered in Kansas City, Mo. RDA has 70 sites across the country,
and Miguelez runs seminars and helps manage upper limb cases at
all of the locations. "I didn't want any grass growing under
my feet," he said of this move.
Perhaps the most unusual step Miguelez has taken
to make himself attractive as a traveling specialist for other practitioners,
however, has been his guarantee-in writing-- that practitioners
who call him in on a case will be reimbursed.
"As the son of an attorney, I had to negotiate
and plead my case at the dinner table growing up," he said.
"I've become very good at it."
Miguelez estimates that the average authorizations
rate for most upper limb patients is around 43 percent. But his
is much higher. "We run about a 94 percent success rate,"
he said.
Rule number one in negotiating with payers is
not to anger them or try to trick them, he says. Instead, Miguelez
leads payers through a step-by-step "courtroom" presentation
of how using him to help their patients will save them money.
This isn't some fast-talking sales pitch, he stresses.
Each case is presented in detail. Payers are shown how the investments
they make in replacement upper limbs will save them patient care
money in the long term. "We have a payer protocol, and we're
very efficient in how we provide care to the patient," he said.
"There's not a lot of redo's and refabrications, so the patient
is back to work or back to the activities of daily living in the
shortest time possible. That's what leads to our success rate."
Miguelez sees no patients in a practice of his
own. He doesn't have one. All of his work is done at other facilities.
"I specialize in one area, and I go to the patient," he
emphasized. "Our company is a company without walls."
For simpler cases, he may be able to assist practitioners
to a successful conclusion by using digital imagery and working
over the Internet. But mostly, Miguelez is called on to help with
difficult cases, and he goes to the originating practitioner's site.
"We do expedited fittings," he said.
"We might spend three to five days."
Miguelez works frequently with the central fabrication
department of Otto Bock, whose techniques he likes. He may do a
fitting, then return to California to do the fabrication, then return
to fit the patient and begin the rehab instruction. Through it all,
he is extremely protective of the initiating practitioner.
"The patient always remains the facility's,"
he said. "If the patient calls us six months later and says
'We'd rather work with you,' we don't do that. AAD is the practitioner's
safety net that can provide education and componentry that really
allows the patient to excel."
Miguelez says AAD may consult on 1,000 patients
per year, but probably actively handles 200 to 250 cases per year.
There is no "typical" patient, but Miguelez handles more
than his share of child cases and bilateral upper limb amputees.
He uses the most up-to-date myo-electrics when possible and relies
on techniques such as the immediate post-operative prosthesis (IPOP)
to get patients quickly thinking rehabilitation.
He says few AAD patients become "arm-in-the-closet"
non-users of replacement limbs. "We're running about a 94 percent
success rate," he said. "I believe most patients want
their arm back. A lot of it is practical, but a lot of it is also
cosmetic."
Once practitioners have over- come their anxieties
about bringing an outsider in, they will often call AAD on additional
cases, Miguelez reported. He's proud that he's con- firmed the need
for an upper limb consultancy in O&P through the success of
AAD.
"We are definitely unique in the industry,"
he said. |